Amadesa

Omnicom Media Group is the global media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialized companies in areas including search engine marketing, branded content production, out-of-home media and others.

In addition to leading global digital initiatives across Omnicom Media Group, Matt has functional reporting responsibility for online advertising, search, streaming video, social media, mobile marketing, gaming and emerging digitally driven communications channels.

Matt is the Founder and former CEO of Resolution Media, a Chicago based company that delivers customized business solutions through search marketing. In five years as CEO, Matt lead Resolution Media from a four person start-up to a 100 person organization owned by Omnicom Media Group.

A true digital veteran, Matt entered the industry in 1997 and quickly discovered the power of interactive, data driven marketing. Capitalizing on the growing field, Matt became an early advocate for digital media on both the buy and sell sides of the industry.

A respected thought leader, Matt is a frequent speaker at industry events, is often quoted within business and trade journals and is an advisor to leading digital media and technology companies.

Matt graduated from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Marketing. When Matt is not focused on OMG’s digital space, he enjoys spending time with his wife and young son, playing poker, supporting Chicago sports and seeing as much live music as possible.

She founded the e-tailing group in 1993. They advise retailers on merchandising, strategy and customer experience best practices while simultaneously developing thought leadership and go-to-market strategies for top technology companies. Client projects cover all retail sectors from brick and mortar to catalogers and range from start ups to retail stalwarts as well as best-in-class technology companies. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of the state of ecommerce, setting industry standards while simultaneously highlighting best practices.


Lauren authored her first book in 2001, It’s Just Shopping, which provided a comprehensive; behind-the-scenes look at the evolution of multi-channel selling. Her knowledge of ecommerce coupled with her candid and charismatic style make her a sought after speaker at e-retail conferences like Shop.org, eTail and Internet Retailer in the US and abroad. She is a go-to-resource for the press and is often quoted in media outlets that range from The New York Times, WWD, CNN, Financial Times, USAToday, Business Week, Forbes, Internet Retailer and Crains.


Lauren has been involved with Shop.org since its inception and currently serves on the Content Committee while also working with the Direct Marketing Association and NAWBO’s Small Business Mentoring program. She continually gives back to the community in hopes of growing ecommerce as a vital retail channel.