Katherine Lundeen

Optimization Manager

  • Show me what I want: Personalized Recommendations

    Your users are unique and their wants and needs align to your organization in many different ways. While you can delve into the analytics of the activity on your website and manually extract a few gems information, wouldn’t it be easier to automate the process and dynamically target each and every user who comes to your site? Of course! Why not deliver the most relevant content to users as they browse your site and customize each user’s experience? Why not make it personal?

  • Two Steps to Take Before Launching your Optimization

    As the first in a series of entries, Amadesa is going to provide you with industry best practices and helpful hints! However, the first step is understanding what to do before launching an optimization. We will break this topic into several sections as it is one of the fundamental (and most important) steps in testing.

  • Follow the yellow brick road…

    We all know the story of Dorothy and the yellow brick road… all she had to do was “follow, follow, follow, follow” right? Wrong. Dorothy ran into a lot of obstacles trying to get to the emerald city. That can be the case for users on your Web site. All they want to do is follow along and get the information they are seeking, but often times we as designers/marketers put obstacles in their way.

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