"Personalization" is an oft-used term that generates plenty of buzz but leaves website owners struggling to succinctly define it. As a normal course of my day, I enjoy the opportunity to discuss these concepts with customers and listen to their responses, of which are varied and typically include 'Amazon-ish' or 'Netflix-ish' as a descriptor. Here at Amadesa, we provide a suite of personalization products and I would like to take a few minutes of your time to outline how we see the personalization landscape.
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