Amadesa

Consider all the work that goes into getting your visitors to the moment of truth – “checking out” with the purchase of your products or services. Yet, shopping cart conversion rates across the board are typically stalled in the low single digits. The reality is, the optimal check out process requires much more than just having the basic requirements of a shopping cart, the customer’s address or credit card processing information, etc.

Navigational help, shipping calculators, error messaging and page flow are only a few of the many considerations for shopping cart optimization. And, keep in mind that there is no single best practice. A particular check out may work well for one industry but not another. Within a specific sector, or even a company for that matter, subtle nuances may make one checkout version more appealing than another. Testing can help identify the elements that will help increase shopping cart conversions. And personalization can make the shopping experience more relevant and engaging.