Amadesa

You dedicate a lot of resources to get visitors to your site. With targeted off-line marketing efforts and constantly improving SEO activities, you’ve made great strides in driving efficiencies in your “pre-click” efforts. But what happens to your guests once they get site-side? It’s the “post-click” takeaway that matters most.

Conversion can mean a lot of things. If you are a content site, it may mean downloading an article. Multimedia? Perhaps clicking on and viewing a video clip. For eBusiness, it may focus heavily on lead generation. For eCommerce sites, it’s about the power of the purse: What are customers buying? How can those purchases increase?

Regardless of how you define conversion, there’s no better approach than letting your customers decide the online experience that is most relevant to them. Testing -- from content to images, from offers to call to actions -- can uncover the subtle or dramatic improvements that drive action and increase conversions.